Online Bookings
| 2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
| n/a |
|
97,942 |
|
111,261 |
|
138,954 |
|
199,524 |
KPI
Online Bookings
Definition
The number of service bookings made via halfordsautocentres.com against those made direct with centres.
Strategy
Marketing Web
Commitment
Enhancing our online offer and further extending our online presence through both Halfords.com and halfordsautocentres.com is a Group investment priority.
Annual Performance
The continued development of a Group strategy and providing an Halfordsautocentres.com link from Halfords.com has driven an increase in online bookings of 43.6% in FY12.