Fleet sales (as a % of total sales)
| 2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
| 22.4% |
|
22.6% |
|
26.7% |
|
26.3% |
|
25.2% |
KPI
Fleet sales (as a % of total sales)
Definition
Sales accessed from car fleet operators.
Strategy
Operations People
Commitment
The Company will continue to focus on providing dealer quality services at independent garage prices.
Annual Performance
Unfortunately we have suffered in FY12 as both the number and size of fleets have reduced. However, we remain committed to this strategy of driving Fleet business and have resently appointed a Director of Fleet sales to drive this strategy forward. Fleet cars still represent over 1 in every 4 cars serviced.