Products & Services — Best Cycle Shop in Town

Our Aim

In cycling we hold the No. 1 position, selling over a million cycles a year. We aim to build on this position and become the Best Cycle Shop in Town enhancing our customers' use of their cycles.

Market Trends

Social, health and environmental concerns are driving consumers towards cycling whether for leisure, as a cycling enthusiast or for those looking to commute. Cycles and associated merchandise is a growing category and one that we at Halfords look to strengthen with the future development of our parts, accessories and clothing offer.

Our Position

We are the UK's leading retailer of cycles, built on a heritage of providing a range of good quality cycles, supported by an advice and build service to customise the bike to the needs of the customer.

Our Offer

We offer contemporary and innovative ranges within a product led market. Our expertise resonates with our customers and our repairs and servicing proposition is unmatched by others competing in this space. In expanding our range of parts, accessories and clothing we will maximise our offer both in-store and online.

Our range provides customers with choice at multiple price points. At the entry/value end of our range our Trax brand offers a boxed adult bike to compete directly against competitors appearing within online price-comparison sites. Apollo, Carrera, Voodoo and Boardman complete our range of price points, with Boardman representing our offer at the premium end of the market.