Costs (as a % of sales)

2008
2009
2010
2011
2012
37.8%
39.2%
40.0%
41.0%
43.5%

KPI

Costs (as a % of sales)

Definition

Group operating costs from all business activities, excluding non-recurring items, expressed as a percentage of sales.

Commitment

We are committed to controlling costs and the efficient use of resources, both through cross-functional initiatives and a culture of cost awareness.

Annual Performance

To secure long-term growth and profitability, investment in the business has continued. Activities that have contributed to an increase in costs include: inflationary and minimum wage increases acros the Group; increases in rents, rates and utilities; a successful media campaign; investment in tyre training; rebrand depreciation; the impact of new centre opening activity and higher store support costs.