Costs (as a % of sales)
2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
37.8% |
|
39.2% |
|
40.0% |
|
41.0% |
|
43.5% |
KPI
Costs (as a % of sales)
Definition
Group operating costs from all business activities, excluding non-recurring items, expressed as a percentage of sales.
Commitment
We are committed to controlling costs and the efficient use of resources, both through cross-functional initiatives and a culture of cost awareness.
Annual Performance
To secure long-term growth and profitability, investment in the business has continued. Activities that have contributed to an increase in costs include: inflationary and minimum wage increases acros the Group; increases in rents, rates and utilities; a successful media campaign; investment in tyre training; rebrand depreciation; the impact of new centre opening activity and higher store support costs.