Online sales (as a % of total revenue)
| 2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
| 2.43% |
|
4.67% |
|
6.4% |
|
9.2% |
|
8.9% |
KPI
Online sales (as a % of total revenue)
Definition
Sales enacted via the web, through Reserve & Collect, Order & Collect and Direct Delivery.
Strategy
Marketing Web
Commitment
The Internet is changing the way our customers shop and provides us with new opportunities to grow our business. In the last few years we have introduced three ways to shop online: Reserve & Collect, Order & Collect and Direct Delivery.
Annual Performance
With online sales of c.£66.6m the 30bps reduction reflected a fall in online travel solution sales, where the majority of products, such as child seats, are sold on price alone. Halfords continues to offer fitting as a point of differentiation to pure online retailers.