Gross Profit Percentage
| 2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
| 50.5% |
|
52.1% |
|
54.4% |
|
54.5% |
|
53.1% |
KPI
Gross Profit Percentage
Definition
Gross Profit expressed as a percentage of Sales.
Strategy
Portfolio Operations Marketing People Web
Commitment
Gross Profit is an important indicator of the Company's financial performance. Within the business, we focus on maximising cash generation.
Annual Performance
Gross Profit in the UK/ROI Retail business declined by 140bps.