Costs (as a % of sales)
| 2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
| 37.8% |
|
39.2% |
|
40.0% |
|
38.4% |
|
40.8% |
KPI
Costs (as a % of sales)
Definition
Operating expenses from the Retail business activities expressed as a percentage of sales.
Strategy
Portfolio Operations Marketing People Web
Commitment
We are committed to an ongoing focus on cost control. This ensures an efficient use of resources and the correct cost base for the prevailing economic conditions.
Annual Performance
The underlying increase in operating costs reflected higher store and support costs, offset by savings in warehouse and distribution costs.