% of web customers visiting stores
| 2008 |
| 2009 |
| 2010 |
| 2011 |
| 2012 |
| 54% |
|
74% |
|
77% |
|
85% |
|
86% |
KPI
% of web customers visiting stores
Definition
% of online sales using the Reserve & Collect offer and visiting stores after researching online.
Strategy
Portfolio Marketing Web
Commitment
Our strategy is to seamlessly integrate halfords.com and our store operations. Our research tells us that our customers like the convenience of buying online but also want to visit our stores for our expert advice and added value services.
Annual Performance
Whilst remaining static year-on-year, the relaunch in March 2012 of our Order & Collect service which allows next day delivery for goods ordered online before 6.00 pm saw an immediate improvement in the number of sales made online.