Retail KPIs

KPI
Strategy
Annual Performance
2012
Full Details
Like-for-like Sales
Portfolio Operations Marketing People Web
In a difficult consumer environment we have responded with a trading strategy that offers great value and expert services.
-2.3%
Full Details
Gross Profit Percentage
Portfolio Operations Marketing People Web
Gross Profit in the UK/ROI Retail business declined by 140bps.
53.1%
Full Details
wefit/werepair jobs
Portfolio Operations Marketing People
We have continued with our advertising to raise the awareness of our wefit/werepair services and have supported this in-store with an intense training programme to ensure that our colleagues provide expert customer advice and fitting services.
2.67m
Full Details
wefit/werepair revenue
Portfolio Operations Marketing People
Services offered by our colleagues provide a "Do It For Me" solution to the needs of all of our customers across all of our categories and has resulted in an annual increase of c.23%.
£15.2m
Full Details
No. of Stores
refreshed/refurbished

Portfolio
We have refreshed 83 stores in FY12, and these have reported like-for-like sales growth of +2.5%, ahead of the retail average.
83
Full Details
Costs
(as a % of sales)

Portfolio Operations Marketing People Web
The underlying increase in operating costs reflected higher store and support costs, offset by savings in warehouse and distribution costs.
40.8%
Full Details
Online sales
(as a % of total revenue)

Marketing Web
With online sales of c.£66.6m the 30bps reduction reflected a fall in online travel solution sales, where the majority of products, such as child seats, are sold on price alone. Halfords continues to offer fitting as a point of differentiation to pure online retailers.
8.9%
Full Details
% of web customers visiting stores
Portfolio Marketing Web
Whilst remaining static year-on-year, the relaunch in March 2012 of our Order & Collect service which allows next day delivery for goods ordered online before 6.00 pm saw an immediate improvement in the number of sales made online.
86%
Full Details

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