Group Strategy

Our strategy is based upon our desire to maximise returns for our shareholders. Each of our business units is tasked to deliver against an overall business plan and is focused on delivering our strategy. In doing this, we have identified a number of measures that are important to the success of the business as a whole through which the Board and Senior Management measure performance.

Group-strategy-venn.jpgGroup Strategy

Our Group strategy is built on the Halfords vision to help and inspire our customers with their life on the move.

Group Strategy Description

The Group's key aim is to maximise returns for our shareholders. We do this by creating real value for our customers within the products and services we sell while operating our business as a good corporate citizen.

We have an ongoing strategy to drive growth from our core business. In Retail this means our 467 stores, Halfords.com and product categories in which we hold leading market positions and in our Autocentre business through our 260 Autocentres and halfordsautocentres.com.

In driving this growth we continue to place ourselves as the No.1 destination for products that enhance our customers' use of their car, their bikes and their touring activities. We aim to be the Friend of the Motorist by providing the products, services and expertise required to take the hassle out of motoring and making driving more enjoyable. We are able to encourage our customers to do it for themselves and we are able to do it for them. We are dedicated to providing the right level of service to our customers, from stocking in-store and online a comprehensive assortment of car parts, through a price competitive, 7 days a week, on-demand fitting service, to a full service and repair offer through the national coverage afforded by our Autocentres.

With over 100 years' heritage in cycling, our service, expertise, brands and product range are unsurpassed and we will continue to offer these products and services whether it be to customers who are purchasing their first bike or a top-of-the-range Boardman racing bike. Through our desire to be the Best Cycle Shop in Town, we aim to build on our service and brand credentials as well as providing a wide range of parts, accessories and clothing, contributing to the growing popularity of cycling as a healthy and environmentally friendly form of transport.

With the development of our own range of camping equipment (Urban Escape) and roof boxes (Exodus), we help our customers make the most of their journeys and their time outdoors and we have become the Starting Point for Great Getaways. With the demand for a more active leisure time and the desire for the enjoyment of simple family pleasures, such as camping, Halfords offers a range of great "getaway" products from travel accessories, travel equipment and camping solutions in order to help our customers make the most of their time outdoors and to help them get there.

In order to consolidate our position as the Friend of the Motorist, the Best Cycle Shop in Town and the Starting Point for Great Getaways, we will continue to offer a unique range of products, which are constantly innovated and extended. They are matched by an unparalleled honest and trustworthy service delivered by our well-trained, enthusiastic and knowledgeable colleagues in-store, at the autocentres and online thereby helping our customers, from novices to enthusiasts, to work out exactly what they need. Our unique store fitting service and competitive autocentre repair service gives customers the choice of having us do it for them or doing it themselves. We deliver convenient and value solutions to our customers, where they can get what they need when they need it, through our extensive store network with market-leading coverage, open 7 days a week, and 24/7online, with a market leading multi-channel offer available to order or reserve. Our autocentre network can deal with planned and emergency work alike.

We provide our customers with solutions that offer real value by balancing high quality products with a competitive combination of range, price and service and in the autocentres we provide dealership quality services at independent garage prices.

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