Autocentre KPIs

KPI
Strategy
Annual Performance
2012
Full Details
Like-for-like sales

Portfolio Operations Marketing People Web

In a tough consumer environment, where customers have been very deliberate about their spending plans we have focused on delivering a quality and trustworthy service at an affordable price. We aim to improve customer retention at our existing centres: over the last six years this has increased from 43% to 51.7% and we believe we can ultimately achieve 60%+.
+6.1%
Full Details
Fleet sales (as a % of total sales)

Operations People

Unfortunately we have suffered in FY12 as both the number and size of fleets have reduced. However, we remain committed to this strategy of driving Fleet business and have resently appointed a Director of Fleet sales to drive this strategy forward. Fleet cars still represent over 1 in every 4 cars serviced.
25.2%
Full Details
Number of Centres

Portfolio Marketing

We have opened 20 new centres in FY12, whilst at the same time completing rebranding and refurbishing the original estate. We aim to open a further 20 to 30 centres in FY13.
260
Full Details
Jobs per Productive per Week ("jpppw")

Operations People

We continue to increase jobs per productive worker per week to 14.7% and increase over the last five years of c.14%. We expect this to improve further as the number of tyre fittings increases.
14.7
Full Details
Online Bookings

Marketing Web

The continued development of a Group strategy and providing an Halfordsautocentres.com link from Halfords.com has driven an increase in online bookings of 43.6% in FY12.
199,524
Full Details

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